For the ninth consecutive quarter, Verizon Wireless leads the industry in customer loyalty among U.S. wireless customers with postpaid contracts. With postpaid churn (turnover) of 0.84 percent, the company reported the lowest customer churn rate of any of the nation’s major wireless providers in the second quarter of 2012.
Churn is a critical measure of customer loyalty, representing the percentage of customers who leave their wireless providers in a given period. Postpaid contract customers represent the largest customer base for the major wireless companies; Verizon Wireless reported 88.8 million retail postpaid customers out of a total of 94.2 million retail customers in the second quarter of 2012, which ended June 30. Second-quarter financial performance announcements by the nation’s major wireless companies – the latest was released today – included the following postpaid customer churn rates, based on averages for the quarter:
Carrier |
Retail Postpaid Churn |
Verizon Wireless |
0.84% |
Carrier X |
0.97% |
Carrier Y |
1.79% |
Carrier Z |
2.10% |
Verizon Wireless leads the way with the nation’s largest 4G LTE network, covering nearly 75 percent of the U.S. population; an extensive lineup of 4G LTE-enabled devices, such as the Samsung Galaxy S III and Droid Incredible 4G LTE by HTC; as well as HomeFusion Broadband, which provides high-speed, in-home Internet access via the company’s 4G LTE network. Additionally, customers can learn the ins and outs of their favorite wireless devices by taking advantage of free Wireless Workshops, offered in-store and online, as part of Verizon Wireless’ award-winning customer care
*Thank you Verizon for this great information
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Emily Woodhouse says
Competition among major cell phone providers is intense with each one constantly trying to outperform the others for extremely profitable market share. Verizon Wireless has become the largest cell phone provider in America by excelling in network quality and reliability, customer service and an extensive selection of the most desired phones.